When our app hit the app store I sent out a few mails to people I know who might want to do a review about, then to some people that had written about us before, and then to some people I had actually never spoken, but was just hoping that they'd pick up on the story. Then I had another look at Presskings.com - a service I considered earlier to send out press releases, but since then they had changed their model considerably. And I must say: I am impressed. It's easy to set up a press release and you get 100 credits for free so you can send it to 100 people from their database of journalists. And they have some pretty good tools to select people that may be interested in your story. It just experimented a bit now and just sent out a few mails. But will use it agaian when we have more news! So well done: PressKings!
By Richard Osinga on Saturday, November 05, 2011